Nine partners engaged in another successful Christmas in the Wizarding World tentpole; this time inspired the Gryffindor common room.
This past festive season we encouraged our retail and library partners to help us spread the magic of the Harry Potter stories at Christmas. The Gryffindor common room was the focus of this years toolkit, inspired by Harry’s first Christmas at Hogwarts.
With several surprises featured in the asset from a Wizard’s Chess set to Harry’s knitted Weasley jumper, it was almost as if we were sitting in front of that cosy Christmas fire.
Our retail and library partners certainly agreed as we saw activity in 19 markets. This ranged from a radio campaign in the Netherlands to social content in China, giving fans from all over the world a chance to celebrate this magical time of the year. Lots of partners also took the opportunity to put fans knowledge to the test by using our bank of Christmas-themed quiz questions – the Audible EU team helped spread the word through an influencer campaign and Nextory collaborated with Primetime to engage as many people as possible in the trivia fun!
From fluttering fairies to chocolate frogs, Christmas in the Wizarding World was the perfect way to end 2023. We’re looking forward to all the exciting things to come in 2024.
