You can now explore the Hogwarts Library with Yoto!
After the hugely successful launch of the Harry Potter™ audiobooks on Yoto last August, the award-winning children’s audio platform has expanded its catalogue to include the Hogwarts Library Collection. These three charming tales and textbooks are full of fascinating facts, history and fairy tales for fans longing for more from the wizarding world. Fantastic Beasts and Where to Find Them, Quidditch Through the Ages, and The Tales of Beedle the Bard, are now available to download, with Yoto cards available in the UK, France, North America, and Australia, offered in English, French, and Latin American Spanish.
The Hogwarts Library books perfectly complement the Harry Potter stories, unveiling even more magic to be discovered. Altogether giving Harry Potter fans over six hours of extra audio, each audiobook is brimming with whimsical charm and captivating tales. The collection boasts an exceptional cast of narrators, featuring familiar favourites Bonnie Wright and Eddie Redmayne, as well as other stars such as Jude Law and Noma Dumezweni.
Pottermore Publishing have been working alongside Yoto on the Hogwarts Library release from designing fabulous new pixel icons and card packaging to organising an exciting launch event (more details to come!) Collaborations with content creators have continued, for both the launch and the event, helping to amplify the news across social media. Additional campaign elements include onsite and in-app banners, performance ads, and email marketing. The Hogwarts Library book cards have been added to the Harry Potter page on Yoto’s website.
We are delighted that these enchanting stories have been brought to Yoto, allowing young fans to immerse themselves in even more magic.
