Pottermore Publishing marked Hogwarts House Pride in a franchise-wide engagement campaign.
Fans were encouraged to embrace their wizarding colours through a fresh, asset suite highlighting all things House Pride.
As the global, digital publisher of the Harry Potter series and associated titles, we know how much fans of the Wizarding WorldTM love to share their passion for their Hogwarts houses. This year, we decided to tap into this love and give fans the opportunity to engage deeper with the wizarding world by celebrating House Pride throughout March alongside other parts of the franchise. This year, for the first time, we created a dedicated bank of marketing assets to mark the moment.
Designed to enhance fan involvement on socials, the assets featured the Sorting Hat and the four Heads of Houses; Professors McGonagall, Snape, Flitwick and Sprout. We loved using these wonderfully detailed illustrations of the four professors, as it gave us a chance to spotlight characters from the series who aren’t often seen in marketing moments.
We had seven of our fantastic retail and library partners join in with this campaign across 28 territories. Activity ranged from App Store takeovers, Instagram quizzes and Weibo posts. In some markets, Storytel even created a dedicated Snapchat filter, where fans could rank which Harry Potter story was their personal favourite. It was brilliant to see fans engaging with marketing across partner channels, with comments declaring McGonagall ‘one of Hogwarts’ best teachers!’, and exclaiming that our campaign images were ‘great illustrations!’.
Although it’s time to put down our red, green, blue and yellow flags for now, it was truly magical to mark House Pride with our fans and partners throughout March. Why not discover more about your Hogwarts house year-round, by re-immersing yourselves in the Harry Potter stories from the very beginning?
