In December, Pottermore Publishing celebrated ‘Christmas in the Wizarding World’ alongside our partners across several digital platforms.
As 2022 drew to a close, retailer support for the magical tentpole moment was as strong as ever. Pottermore created a beautiful toolkit depicting Hogsmeade village covered in snow, inspiring fans to re-visit the iconic stories over the festive season. Christmas cheer was spread across their digital channels, online and in-app as retailers adapted our toolkit for their platforms. Check out some fantastic examples below:
Providing the perfect backdrop for December festivities, Pottermore Publishing made Harry Potter and the Philosopher’s Stone was made available to stream for free on Alexa from Audible in the US, UK, Canada Germany, and France. Listeners simply had to say ‘Alexa, read Harry Potter Book One’ and they were able to jump into the Harry Potter stories from the very beginning, just in time for Christmas.
What a magically festive end to 2022. We can’t wait to see what is in store for 2023.
